CATI is a phone survey supported by an electronic questionnaire. It gathers comparable responses from logistics market participants efficiently.
From a clear script to reliable data
An interviewer speaks with each respondent by phone while a system displays questions in the right order and records answers for analysis.
- Design the questionnaire Define the questions and routing logic around the research goals.
- Build the sample Identify respondent groups and plan the number of interviews.
- Conduct calls Interviewers follow the script, clarify answers and record them in the system.
- Check the data Review complete questionnaires and compare responses across segments.
The result is structured evidence about demand, service quality and customer expectations that supports decisions.