Face-to-face surveys capture customer opinions at the point of contact with a logistics service.
Direct contact with respondents
An interviewer asks a consistent set of questions and can clarify answers in person. This is useful when the context of using a service matters.
- Choose the audience Define which shippers, recipients or partners should be interviewed.
- Design the questionnaire Prepare clear questions and consistent interview rules.
- Collect responses Conduct interviews in person and record answers in a structured format.
- Check the results Review response quality and compare findings across groups.
The result is comparable evidence about customer experience and problems the business can address.