Translog Agency employs group studies or focus groups as a research method for studying the target audience.
This method indeed provides unique advantages by combining both quantitative and qualitative approaches to data collection.
The data obtained from focus groups can be effectively integrated with other research methods, such as expert interviews or market data analysis. This creates a comprehensive overview and enhances the credibility of the results.
Accumulated data from focus groups can serve as the foundation for creating an extensive knowledge base about the needs and expectations of the target audience.
Key aspects of using focus groups:
- Combining Quantitative and Qualitative Approaches:
Group studies allow obtaining qualitative data through in-depth discussions, as well as quantitative data based on the participation of representatives of the target audience.
- Video Interviews:
The use of video communication in the B2B segment is a convenient and effective way to conduct focus groups, especially when working with audiences that may be hard to reach or have limited time.
- Increased Accessibility for Complex Audiences:
Remote tools provide the opportunity to involve respondents from different locations, which is particularly important when researching business audiences.
- Ensuring Confidentiality:
The use of online platforms allows ensuring a high level of confidentiality and security for participants, which is especially relevant in B2B.
In this format, focus groups allow Translog Agency to gather more in-depth and comprehensive data, which, in turn, can serve as the basis for more accurate strategies and decision-making in the field of logistics services.